the Juice Herald

Fruit Juice Facts promotes the benefits of 100% fruit juice. It is actually just 1 big FAQ on fruit juice.

8:42:49 AM: Guy Wollaert of the Coca Cola Company: Interesting move from food to liquid food to beverages. 8:45:05 AM: More polarization of consumer demand will ask for a broader portfolio of the producer. 8:48:52 AM: Goood: mention of the need to use new media to reach the consumer. GW even mentioned Twitter and facebook. [...]

We have to be careful, very careful. We live in a period where the influence of the media and the community has such a strong power, that it is hard to separate truth from half-truth. I mentioned before the danger of misleading advertising and claims made on packaging. Now I want to discuss the phenomenon [...]

With Apple’s WWDC (WorldWide Developers Conference) just behind us and a juicy new iPhone 3G[s] on its way, it is fun to read that there actually is an iPhone App (Application) that gives you the possibility to play the Fruit Juice Tycoon you always wanted to be… The game is described as follows: Build your [...]

Research in China has just made available their “China Apple Juice Concentrate Industry Report“. A hefty price (amazed that the digital version comes at a higher price…), but most probably a more than interesting report on an industry with some ambiguous impact on the world market. The contents: 1. Overview of China Apple Juice Concentrate [...]

And in other news… SkyPeople Fruit Juice reports Q1 2009 results Food Product Design Launches New Web Site Symrise Introduces New Generation of Multiconcentrated Citrus Oils Different shades of green: Looking beyond carbon footprints Earthly Delights™ Launches Their New Low Calorie Fruit Juice Blends with Big Y World Class Markets Enjoy and remember: if you [...]

Interesting move by Hero and Whitewave (info on both companies below) to launch Fruit2Day in The United States: [from this press release] Fruit2day provides natural fruit nutrition without peels, pits, bruising, spoiling or even sticky fingers. All-Natural – Fruit2day is made with a combination of real fruit pieces, fruit puree and fruit juice without any [...]

There are soo many sites that are interesting or even essential to read while involved with juices and drinks. In order to keep it simple, I will only focus on 1 shortly, giving you less time here and more time on the site itself. The Beverage Institute for Health and Wellness is tainted as it [...]

It is known to the marketeers of any industry dealing with consumer products: Packaging has become one of the most important “P’s”. Its value of the first contact with the potential consumer is enormous and many companies have appointed top quality designers in order to create the most appealing packing for their products. Being personally [...]

In line with one of the links (fake fruit juice in Uganda) I mentioned in the previous post, I was shocked to read this article on The News (Pakistan). Quote: Officials in the City District Government Lahore’s Food department claimed that more than 45 per cent soft drinks, juices and mineral water bottles being sold [...]