It is fun and interesting to see how different “old” fruits and vegetables are regaining terrain and actually return in products almost as “novelty” foods. While many people are overwhelmed by the new super fruits as well as the attractively named ones like yuzu, yumberrie and dragonfruit, thankfully a growing group of people refocuses on the forgotten fruits and vegetables.

Picture by net_efekt

In that line, this article referring to purple carrots shows how even the young are being targeted with a “retro” vegetable:

First Juice, Inc., the folks who brought you the first organic fruit and vegetable juice beverages designed specifically for young, developing taste buds, has introduced two new flavors featuring purple carrots. New blueberry+purple carrot and peach+purple carrot join the already popular apple+carrot and banana+carrot First Juice flavors.

via US: First Juice organic juice beverage for kids announces two new flavors featuring … purple carrots. [click link to read full article]

First Juice provides drinks for young children, aged 6 to 30 months. Clearly the focus on the carrot, which gives them (some) variation from the product range their competition is offering.

For more information on carrot and purple carrot especially, please visit the Carrot Museum.

On the side: Must say that I am happy to see that First Juice’s website offers answers to the most vital questions in regard of nutritional values. You can see them here.

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